HARO for Personal Branding

I hesitated to give this away, but we’ve been using HARO (Help a Reporter Out) for a few months to get our personal brands into publications and blogs. 19399948_10154524479176791_4188529539117824860_nIt’s really amazing. Several of us at Small Footprint have been quoted in articles in high profile publications like CIO Magazine and CMSWire. It’s as simple as signing up for the daily email, then clicking links in the emails to provide responses to requests from reporters and bloggers. I never spend more than 10 minutes writing a response and have been quoted a number of times now. It’s very effective with growing your personal brand, which will in turn help your company’s brand! (But shh, don’t tell anyone!)

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